I was already deeply disappointed when I first heard that Devo was selling off song rights for two-bit commercials – something just seems lost when music you believed was critiquing mindless consumerism is being employed to hock a Twix! Below is a list excerpted from about.com regarding 80s music used in commercials (presented in About.com’s predictably insipid, “isn’t that great” logic):
|Devo||Freedom of Choice||Miller Domino|
|Devo||Uncontrollable Urge||Mitsubishi Galant Accident Avoidance Test 2004|
|Devo||It’s A Beautiful World||Target CorporatioAA|
According to about.com, even the Dead Kennedys’ “A Holiday in Cambodia” was the theme song for a Levi’s Dockers commercial (Jello Biafra and corporate America – strange bedfellows to say the least) -so, “hey kid, that’s life,” right?
Wrong- because this is what happens when bands shamelessly sell their work to the highest bidder …DEV2.0!
Warning: if you have even a modicum of respect for Devo and intend on preserving it, please don’t follow this link!
Thanks Mikhail (a precocious websurfer of thisevilempire.com fame!) who, after I complained how absurd this album was and how Mark Mothersbaugh is redefining the term sellout, said, “what if he knows it’s absurd and is having a good laugh about it?” I hate people who are circumspect!