Tim pointed me to Matt Mullenweg’s post back in May that WordPress now owns the top level domain .blog. Seems like it cost them $20 million, which seems a ton—but it points to the big business that is the TLD industry these days. For shits and giggles I looked into what it would cost to register bava.blog, and and seems to secure it would start at $250, with more if I had to bid for it at auction. I guess they need to make up their costs, but that ain’t cheap.
Too rich for my blood, especially given it is simply an affectionate term I use for this here site that runs quite well on a $12 .com. We’ve had to avoid the custom domain craze at Reclaim given the varying costs and the fact we provide a free domain with our packages which limits our choices, but at the same time I’m not sure we are missing anything. Seems the market has become glutted and what you pay for in terms of a namespace doesn’t necessarily match the value.