I recently received a year-long subscription to FilmFax as a present from my special lady friend. The gift came with a photocopied insert, making the pleasures of this package two-fold: 1) receiving my favorite magazine on a regular basis and 2) having my name associated with such luminaries as Flash Gordon and Ming the Merciless.
Now that is marketing to your audience! Now if FilmFax they only had a remotely interesting website.
