Three Wolf Moon

Three Wolf Moon by snakepliskens
Three Wolf Moon, a photo by snakepliskens on Flickr.

For today’s Daily Create which asks us to represent the moon somehow, I immediately thought of the Three Moon Wolf shirt, which is an internet phenomenon that Tom Woodward turned me onto more than a year ago. In short, the Amazon page for this somewhat cheesy t-shirt design has become the inspiration for a comment campaign that has earned this piece of clothing a kind of internet cult status. According to many the shirt has magical qualities that are bestowed to any who wear it. This mythology around the Three Wolf Moon shirt was born out of the more than 2400 product reviews, add to that 48,000 users voting on the comment narrative and you have a pretty compelling example of freeform participatory storytelling. And after all that the shirt still has a rating of 4.5 out of 5 stars on Amazon.  It’s one of those fascinating cases where the most unlikeliest of stories plays out in the comment fields of a seemingly unremarkable item on a commercial site.

This is the web’s greatest Moon.

And then there is Paul Bond’s Keith Moon which hit the mark for me.

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9 Responses to Three Wolf Moon

  1. By weird coincidence company is in Keene actually. I’ve played pool with people that work there. They did well off the whole thing — though I think it didn’t have much of a long term impact.

    • Reverend says:

      That 3 Moon Virginia Wolf shirt is amazing, it needs to be the slogan shirt for the demoon of one’s own. 🙂

  2. charles says:

    hah, i call it “3 woolf moon”

  3. Reverend says:

    Kinda like EDUPUNK 😉

  4. Scott Leslie says:

    I’m really glad you mentioned that comment thread as an example of “freeform participatory storytelling” – I admit to being occasionally frustrated by the idea of digital storytelling that comes up in #ds106 that often still seems to focus on “lone author” or “story as told” instead of “story as emergent networked phenomenon” which is to me a more interesting version. I’m not trying to be critical here, and I do think the way the exercises participate in and/or spawn remixes/memes is a good example too of what I’m talking about. I’m just keen to see more of this, as I think, like with everything else it touches, the network constantly breaches the borders around “art” and “storytelling” too.

  5. Reverend says:


    Yeah, I agree with you about the lone author thing, and it is one of the casualties of thinking so exclusively through the idea of blog as axis for course. The comment threads and stories through Amazon comments, on twitter, in Wikipedia, etc. are all just as rich and they need to be pulled in more powerfully. At the same time, I have still failed at doing the wiki well for my classes, and need to rectify that, the space and technology in some ways controls how you approach the assignments and courses, as of now the blogocentric thinking of ds106 doesn’t do much to remedy that, but there is always next semester 😉

  6. Cheryl Colan says:

    I think my husband actually owns this shirt and in all innocence knows nothing of its cult status. Learn something new every day.

  7. Reverend says:

    An un-ironic three moon wolf t-shirt is the only pure and truly good kind. Don;t let the hipsters ruin the magic.

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