One of the smartest things Reclaim Hosting has ever done was to partner with Bryan Mathers for our art. The prospect of sitting down with Bryan to collaboratively brainstorm how to communicate what we do visually is an absolute joy, I cannot recommend the experience highly enough. Our brand was in many ways grounded in his first Reclaim Hosting vinyl logo Bryan doodled while we were chatting in Barcelona back in April of 2015. It was love at first sight. And that has since been the basis of an entire Reclaim brand that has been consistently fun and fetching.
We have used him innumerable times since then to prepare our various products as well as teaming with ALT to build out an entire conference theme for OERxDomains21—which may be a high-water mark for our collaborations. Anyway, Bryan is amazing and few months ago we worked with him to not come up with an aesthetic for our upcoming conference Reclaim Open (which we have yet to unveil in its entirety) as well as try and upgrade our main site header image to subtly suggest the changing nature of our business thanks to the advent of Reclaim Cloud—which is now almost 3 years old, which is insane to even think about.
As you can see from the header old reclaimhosting.com header image that we had on our site for close to 8 or 9 years, the VHS tapes were applications that could be easily run within cPanel, such as Drupal, WordPress, MediaWiki, Scalar, Omeka, etc. All supporting the “Zombies” home recorded tape 🙂 All of this not only assumes the coming of the copyright zombies and the learning undead, but also that you would be “playing” these tapes within cPanel.
Our new header image sticks with the VHS metaphor (although it might be begging for a laserdisc or DVD makeover here soon) but cPanel is now just one of the tapes you can play. What’s more, several of these tapes (namely Scalar, WordPress, Omeka, and WordPress) can be played in either cPanel or Reclaim Cloud, while others (like PeerTube, Ghost, and Docker) are exclusive to the new Reclaim Cloud containers. It begs all kinds of format and backward compatibility parallels that the old media metaphors real map on our shift from an exclusively cPanel shop to a much broader library of applications for folks to choose from.
Again, Bryan works on so many levels that are both inviting and soothing while at the same time epitomizing these subtle, yet crucial, changes we are trying to communicate to our community. What’s more, all of these tapes on the Reclaim shelf fall under the aegis of a new element of Reclaim Hosting rolled almost a year ago now: Reclaim EdTech. And that tapes sits horizontally above the other to highlight an umbrella of support for both cPanel and Reclaim Cloud. It’s so beautiful!
You’ll also notice nothing changed with the “My Blog” tape, that one is sacred 🙂